Social Media for 937 Condominiums

In the current struggling real estate economy there is an opportunity to use social media as a tool to sell condo units.

The idea is to incentivize current residents of 937 to spread the good word about their daily lives in 937 via social media, essentially turning residents into evangelists.

To accomplish this you could erect a social media platform website ( 937life.com ) whereby residents would add daily blog posts along with integrating their Twitter feeds, Flickr photos and Facebook messages into one central hub branded by and as 937 Condominiums. The combination of using existing social media platforms along with the aggregation of data into a single branded destination would ensure maximum message reach across the Internet, while increasing search engine optimization and sales in one centralized branded location. The seamless integration of this site with the current 937condominiums.com will further increase visibility, traffic and search engine ranking.

When a resident blogs about their daily life at 937 it not only shows up across social media platforms, but also on 937’s website. Furthermore, when residents post on Twitter, Flickr, and Facebook about 937 it will in turn post to the 937 social site.

Rather than passive advertising to the masses you enlist your current residents as evangelists to actively promote your brand.

Current residents could be monetarily incentivized to partake in such an endeavor. One such possibility is a reduction in HOA fees while a resident provides content.

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  Chris Teso