The industry wins when you open source your ideas

What it is and what it is not

Open Source Advertising is a place for agencies and clients to share thoughts on advertising campaigns, projects and ideas.

A place to acquire everything from inspiration to fully baked advertising campaigns that provide real business solutions to client problems. A place where both parties can fully realize the mutually beneficial aspects of such a community and resource.

Open Source Advertising aim is not to bypass the professionals in the industry by crowd-sourcing the general public. Rather, the aim is to knowledge-source professionals within the industry for the benefit of both client and agency. We hope that you’ll partake, realizing you can take away as much, or even more than you contribute. The industry wins when you open source ideas.

Uses

For agencies

Create an idea – The idea may be for a current client or a client you hope to attract. The idea  may be as simple as a slogan or as complex as a full branding campaign. Release the idea into the echosphere where it will be shaped and refined through the contribution of others.

Search for ideas – Perhaps you are an agency doing research for a client in a specific industry. Use Open Source Advertising to aid you in ideation. Come here for inspiration, or for more.

Collaboration – Get valuable feedback on ideas for clients

For potential clients

Search for ideas – Find one you like? Contact the creators of the idea. That’s how business happens!